Belli

Dec 28, 2024

Customer Problem:

Airlines lose significant potential revenue by operating flights with empty cargo space, with an average of 85% remaining unused.
This inefficiency is largely due to outdated legacy cargo software that often relies on paper-based processes and spreadsheets.

How the Company Solves the Problem:

This is where Belli, a Singapore-based company founded by Jeff Pan, steps in.
Belli has developed a B2B software platform that provides airlines with real-time visibility into available cargo capacity, enabling them to optimize loading for maximum weight and volume utilization.
The platform also automates the coordination of warehouse and trucking systems before and after flights, simplifying and streamlining operations.
Belli provides a desktop application, mobile app, and API platform to replace paper and spreadsheets and manage cargo workflows.

Traction and Key Metrics:

Owns 90% of the Air Cargo Market in the Philippines through partnerships with five Airlines.

Market Opportunity:

Total Addressable Market (TAM) of $600 million for selling software to Airlines for cargo.
Serviceable Addressable Market (SAM) of $1.8 billion for selling software to Airlines, distributing content to cargo marketplaces, and processing bookings.
Projected 80% increase in online penetration in the Air Cargo industry over the next 10 years.

Competitive Landscape:

Legacy cargo software providers such as Navitaire and IBS Software.
Barrier to entry is high due to the complexity of Air Cargo logistics and regulatory requirements.

SWOT Analysis:

Strengths:
- Innovative technology and unique approach to solving the belly space utilization problem.
- Leveraging industry disruption and the rise of e-commerce in Air Cargo.
Weaknesses:
- Dependence on Airline partnerships and adoption of new technology.
- Limited market share outside of Southeast Asia.
- Overcoming the notoriously long sales cycle of selling to airlines and navigating the complexity of air cargo operations
Opportunities:
- Growing demand for Air Cargo driven by e-commerce and globalization.
- Expansion into new markets and partnerships with major Airlines.
- Integration with other travel and logistics systems.
Threats:
- Competition from legacy software providers and the emergence of new entrants.
- Regulatory changes or technological disruptions that affect the Air Cargo landscape.

Investment Considerations:

Stage of Growth: Early-stage, with the first line of code written a few months ago.
Exit Strategy: Potential exit opportunities include acquisition by larger Air Cargo software providers or strategic investors.
Valuation Indicators: Funding rounds, revenue growth, and customer acquisition costs.

General Company Information

Bitesize Pitch